![]() ![]() In 2018, the brand launched in Pennsylvania with four cans designed by artists from the state, including a Ziggy Stardust-inspired illustration by Christina Hess. Collective Arts wants to “bring beer, art, and music to life,” Johnston says. ![]() In 2019, an Italian brewery aims to incorporate cannoli into its Origin of Darkness beer. The resulting earthy beer falls squarely in the love-it-or-hate-it category. The most daring addition came from Moon Dog’s Tasmanian black truffles. Encouraged to use local ingredients, previous Origin Of Darkness collaborators have introduced white miso, radish honey, guajillo chillies, lemon balm, and Icelandic cacao nibs into their brews. The 2018 debut lineup included collaboration brews with Wild Beer (United Kingdom), Moon Dog (Australia), Brewski (Sweden), KEX (Iceland), Forbidden Roots (Chicago), and Donut Monster, a local Hamilton donut purveyor. You’ll either love or hate the truffle stout.Ĭollective Arts’ Origin Of Darkness series features Kentucky-bourbon-barrel-aged imperial stouts crafted with breweries from around the world. But the brand’s two flagship brews are IPAs: Life In The Clouds is an unfiltered New England IPA with zippy melon and citrus notes, while Ransack The Universe is a tropical fruit-forward “hemispheric hop mashup” made with hops sourced from Washington State and Australia’s Victoria. IPAs are Collective Arts’ flagships.Ĭollective Arts’ line includes seasonal specials like Japanese rice lagers, a basil and cranberry gose, plus a line of ciders. When a band is featured on a label, drinkers will be able to text a number that’s printed on the packaging and receive the group’s latest song and video for free. One day, your beer will come with free music.Ĭollective Arts is preparing to launch an SMS system that will strengthen the relationship between its beers and featured musical artists. ![]() A series of beers also featured the folk-rock trio The Grapes Of Wrath’s “High Road” album cover. The inaugural Collective Arts musician was Canadian indie rocker Rich Aucoin. Collective Arts also helps pair musicians with artists to collaborate on an image - and the brewery picks up the tab. A group or soloist can submit a piece of art connected to an upcoming release, like a new album cover, for consideration for an upcoming bottle or can release. In addition to its work with visual artists, Collective Arts supports independent musicians via beer. Not an artist? If you pick up a can and want to learn more about the featured artwork, download the Blippar augmented reality app and scan the accompanying QR code. Successful artists retain full copyright in their artwork, along with being paid a $250 fee. The last round attracted over 2,000 submissions, which were whittled down to 55 artists, whose work was judged and selected with the help of volunteer curators from various creative fields. Good art, smart tech, and fair intellectual property practices are all on the can.Įvery three months, Collective Arts puts out a global call for artists to submit work they think might be a good fit for a beer label. The brewery took a bronze award at the 2016 World Beer Cup for its Stranger Than Fiction porter, a balanced brew with rich, roasty notes. Ultimately, the founders settled on Collective Arts to emphasize the strong collaborative ethos of the brewery, whether teaming up with artists, musicians, or other breweries. Before branding as Collective Arts, the company was almost called Chaos to symbolize the ever-changing nature of the can and bottle artwork. ![]()
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